We were thrilled to have an opportunity to talk with Marketing guru Gabriella Mirabelli - Co Founder and CEO Anatomy Media. We covered many topics over the course of the conversation, and what became abundantly clear was the need to a develop "S-M-A-R-T" marketing strategy in this current digitally driven environment. This may seem obvious, but sometimes it can help to refocus with the following simple overview.
Set your Goals: Yes, they may change, but in order to create the right blueprint for your movie's marketing and distribution strategy, you need to start with a goal and plan backwards.
Make a Plan: Once goals are set, breakdown all the key categories and set a timeline for the steps along the way.
Analyze the Data: as Gabriella shares, Data is king, and we have more access to this information than ever before. Learn it. Study it and plan accordingly.
Reach out: Consider partnerships, influencers and outlets that can help you build your community. You want your project to find your core audience and there has never been a better time to rely on partners.
Think Social: Another obvious one here, but it can't be overstated. As Gabriella emphasizes, most of what we watch comes from "discovery" via social media.
Here are some of the topics from our Q&A:
Listen to her words of wisdom by clicking the play icon above.
For more information on Gabriella, click here to visit Anatomy Media. To see examples of their work, click icons below:
This is a very exciting time for social impact cinema, as a low barrier to entry combines with an increase in public interest for Cause Cinema.