FILMMAKING FOR CHANGE
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the vod landscape: with jason brubaker

1/29/2018

 
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With more independent films being produced, and digital platforms continuing to multiply, distribution can be a daunting journey. 

We are joined by Distribber VP Jason Brubaker, who sheds light on the subject, as his company assists filmmakers in crossing that bridge.
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Topics include:
  • Range of distribution aggregation Distribber covers 
  • Targeting specific SVOD and TVOD platforms
  • Formula for Netflix (SVOD) and Amazon (TVOD) license fees
  • Filmmaker strategy considerations
  • Tips to consider during production and post production.

​For more information on Distribber, visit:
https://www.distribber.com

For the sample Deliverables pdf referenced during the podcast, click here:

Smart Marketing in a digital world:  with Gabriella Mirabelli

1/22/2018

 
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We were thrilled to have an opportunity to talk with Marketing guru Gabriella Mirabelli - Co Founder and CEO Anatomy Media.  We covered many topics over the course of the conversation, and what became abundantly clear was the need to a develop "S-M-A-R-T" marketing strategy in this current digitally driven environment.  This may seem obvious, but sometimes it can help to refocus with the following simple overview.

Set your Goals:  Yes, they may change, but in order to create the right blueprint for your movie's marketing and distribution strategy, you need to start with a goal and plan backwards.
Make a Plan: Once goals are set, breakdown all the key categories and set a timeline for the steps along the way. 
Analyze the Data: as Gabriella shares, Data is king, and we have more access to this information than ever before.  Learn it.  Study it and plan accordingly.
Reach out:  Consider partnerships, influencers and outlets that can help you build your community.  You want your project to find your core audience and there has never been a better time to rely on partners.
Think Social:  Another obvious one here, but it can't be overstated.  As Gabriella emphasizes, most of what we watch comes from "discovery" via social media.

Here are some of the topics from our Q&A:
  • Film as a Brand 
  • The science of Data
  • Building Community
  • The significance of the movie Trailer
  • The importance of Social Media
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Listen to her words of wisdom by clicking the play icon above.

For more information on Gabriella, click here to visit Anatomy Media.  To see examples of their work, click icons below:
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Legal hurdles in making movies: WITH MARK LITWAK

1/16/2018

 
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Producing, and Releasing, an independent film is exciting.  It's creative, hopefully, inspiring; but it is no small task.  It's a marathon, with a subjective finish line.

In addition to all the exciting and creative elements involved in filmmaking, there are a myriad of legal and contractual hurdles that come into play.  From basic partner agreements, to music clearances, from domestic to international distribution contracts, filmmakers will need to have experienced counsel in their corner.

For our Filmmaking for Change podcast, we spent some quality time with distinguished entertainment attorney Mark Litwak.  He is a pro.  An accomplished lawyer and producers rep, Mark has also  produced films and authored many books on the business of film. 

Here are a handful of the topics we covered in the Q&A:
  • The best time to hire a lawyer
  • The issue of "Fair Use" and licensing of footage
  • Song & Music licensing
  • The legal aspects of film distribution
  • Common pitfalls for indie filmmakers

​Regardless of which hat he may be wearing, he will always be a champion of the independent filmmaker.  Litwak's words of wisdom and case studies, shared throughout this podcast, will help you overcome a number of challenges.

It's not a sprint. It's a marathon.

visit Mark Litwak and see resources at:  https://www.marklitwak.com/
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    why  podcast?

    This is a very exciting time for social impact cinema, as a low barrier to entry combines with an increase in public interest for Cause Cinema. 

    Filmmaking for Change started as a book but has evolved with podcasts and resources, to support filmmakers on their journey. 

    Join us weekly, as author Jon Fitzgerald hosts a new special guest, to share their tricks of the trade, from their area of expertise.

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