As you gather by now, we see filmmaking as a tool to create change.  We are experiencing a boom in social impact filmmaking, but it's important to be maximizing the social action campaign to truly make a difference. There are a number of considerations, and it takes a team to cover all the bases in Activation.  Here are just a few of the elements changemakers have to consider:

• The Film and the Cause
• Outreach Strategies
• Partnerships
• Showing & Sharing
• Tools for Measurement